Bob Willett, former CEO of Best Buy International, kicked off the Connected Consumer webinar series with an invigorating discussion about using data to improve conversions through the retail brand experience.
Titled: The C-Suite Perspective On Using Data To Boost In-Store Conversion, the presentation sparked questions from attendees around merchandising, global commerce and the latest data collection tools.
During the presentation, Willett stressed the importance of equipping store associates and managers with real-time information in order to meet the needs of today’s demanding shoppers. He also urged all retailers to ensure that every business decision is designed to impact the customer experience in a positive way.
Willett shared real-world retailer examples, mentioning Apple and Nordstrom as two retailers that have successfully dedicated business decisions to their customers’ experience.
The Connected Consumers series continues with 7 more sessions, running in total from June 11-21. A few of the upcoming sessions include:
- Moving Beyond CRM & BI To Improve The Customer Experience, with Kevin Permenter from Aberdeen – Tuesday, June 12 at 1pm EDT
- Embracing The Social Shopper, with Christina Heggie from A.T.Kearney, Thursday, June 14 at 1pm EDT
- Mobilizing Store Associates To Motivate Sales, with Steve Rowen from RSR Reseasrch – Friday, June 15 at 1pm
Click here to register for the series and find more information on upcoming sessions. Attendees who register for one session have complimentary access to all 8 webinars.