Apple Retail has entered the Kingdom of Saudi Arabia with the launch of the Apple Store website and app, allowing customers in the country to shop Apple’s full range of products directly and in Arabic for the first time. The digital storefront serves as a precursor to physical stores, which will arrive beginning in 2026.
Apple plans to open several flagship locations in Saudi Arabia, including one in the town of Diriyah, a UNESCO World Heritage site. Known as the “City of Earth,” Diriyah is the birthplace of Saudi Arabia.
Even before the stores open, customers in Saudi Arabia now have access to the full range of Apple products and services online, including:
- A personalized shopping experience with recommendations tailored to the Apple products they already own;
- Configure-to-order options for Mac customers, allowing them to select and customize the device to their specific requirements, including chip memory and storage;
- Free engraving for the first time ever in Arabic on AirPods, Apple Pencil and AirTag;
- Personalized shopping support via chat and phone and Personal Setup assistance after orders are received;
- Buy now, pay later financing through Tamara;
- The Apple Trade In program, allowing customers to trade in older devices for credit;
- AppleCare+ service and support offerings; and
- The Apple Education Store, which offers savings on certain products for higher education students, their parents and teachers and staff.
“We are thrilled to bring the Apple Store online and the Apple Store app to Saudi Arabia, offering customers a new way to explore and shop Apple’s extraordinary lineup of products and services,” said Deirdre O’Brien, SVP of Retail and People at Apple in a statement. “Our customers in Saudi Arabia are passionate about the things they can do with technology, and our teams can’t wait to connect with customers and help them discover how Apple innovations can meaningfully enrich their daily lives.”
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