usergenerated content

How Retailers Can Benefit From Social Proof

When looking for a new outfit or wanting the best local pizza in a new city, some look at what Kylie Jenner…

Rivet Works Provides Consumer-Generated Content Automation To BigCommerce

Rivet Works, a solution provider that helps retailers collect and utilize consumer-generated content, has partnered with BigCommerce. Rivet Works integration is now…

Yotpo Partners With Oracle Bronto To Enable User-Generated Content

Yotpo, an AI-powered customer content marketing platform used by high-growth direct commerce brands, has partnered with Oracle Bronto, an email marketing solution provider….

Bazaarvoice Acquires AddStructure To Enhance CGC Offerings

Bazaarvoice, a provider of consumer-generated content (CGC), advertising and personalization solutions, has acquired search and discovery e-Commerce applications provider AddStructure for an…

UGC Influence On Store Purchases Grows To 45%

As consumers move seamlessly between the online and offline worlds while they shop, online research is increasingly influencing their in-store purchasing decisions….

Webcollage Opens Content Community For Retailers And Brands

Product content publishing platform Webcollage has unveiled Montage — a community of selected partner brands and retailers that will combine brand-approved product…

Storyselling Marries Content And Commerce To Build Long-Term Loyalty

Many brands are embracing the convergence of content and commerce known as “storyselling” — even though metrics around its effectiveness are still…

Gaiam Yoga Doubles Conversions By Showcasing UGC

Social media channels such as Twitter and Instagram have practically turned into forums for consumers to engage with brands and retailers they…

Font Company Monotype Buys UGC Startup Olapic For $130 Million

Digital typesetting and typeface design company Monotype has acquired Olapic, a user-generated content (UGC) startup, for approximately $130 million. The acquisition will…

Communities Influence The Next Wave Of Customer Engagement Strategies

As more retailers adopt content marketing strategies to differentiate themselves from the pack, they must not lose sight of the goal to…

Making Technology Human: How Retailers Are Bringing The In-Store Experience Online

With personalized offers, seamless UX design and quick checkout, e-Commerce has become a fast favorite of many U.S. shoppers, with web-based sales…

Shop Direct Uses Social Proof To Increase Conversions 2.7%

Data-driven ad and marketing platform Jivox has partnered with Taggstar to provide its e-Commerce customers with more personalized ad campaigns. The partnership…

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