Digital typesetting and typeface design company Monotype has acquired Olapic, a user-generated content (UGC) startup, for approximately $130 million.
The acquisition will enable Monotype to leverage Olapic’s Earned Content Platform to help brands collect, curate, use and analyze user-generated content in the form of images and videos in their e-Commerce experiences and across multiple marketing channels.
“Olapic will extend Monotype’s ability to help brands express their story and engage with customers in a richer, more impactful way,” said Scott Landers, President and CEO of Monotype in a statement. “Our value has always been predicated on type, technology and expertise, and Olapic strengthens us on all three fronts. Whether an ‘asset’ is type, branded emoji or chat, and now user-generated content, they all serve a similar purpose, which is to elevate a brand’s identity both online and offline.”
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“By joining a company with such a deep history working with prominent brands, we believe that we’ll be able to accelerate our go-to-market process by fueling and investing in continued innovation of our Earned Content Platform,” said Pau Sabria, CEO and co-founder of Olapic. “We’re excited about expanding the reach of both Monotype and Olapic offerings into the marketing and design teams at some of the world’s most popular brands.”
