David’s Bridal Debuts Ambassador Program for Creators, Customers and Associates
David’s Bridal has introduced David’s Style Squad, a commissioned ambassador program encompassing creators, frontline associates and the bridal…
News January 8
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PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than…
Executive Viewpoints October 17
There’s a Plague of Fake AI Reviews Coming – are Retailers Ready?
Nearly 95% of consumers check online reviews before purchasing a product or service. They provide a valuable signal…
Executive Viewpoints October 16
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
What U.S. Retailers can Learn from China’s Social Commerce Success
In Q1 this year, Chinese retailer Pop Mart saw market capitalization surge to nearly $40 billion, outpacing established global…
Executive Viewpoints September 12
The Homepage is Dead: Rethinking PDP Strategy for Revenue Growth
In today’s retail landscape, where ad budgets are ballooning and shopper attention is shrinking, the product detail page…
Executive Viewpoints August 21
Crafting Engaging Consumer Promotions that Click with Gen Z
Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct…
Executive Viewpoints October 28
5 Tips to Make ‘Returnuary’ as Painless as Possible
It’s understandable that retailers are frustrated by persistently high product return rates, especially for ecommerce purchases (15.4% following…
Features October 4
JCPenney Joins Syndication Network to Amplify User-Generated Content
JCPenney has joined the Bazaarvoice Visual Syndication Network, which allows for end-to-end management of user-generated content (UGC) within…
News September 18
Why Product Innovation was the Star of Halara’s SoHo Pop-Up
The global athleisure market is projected to grow 9.3% each year through 2030, reaching $358.07 billion in total…
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