Parachute UGC Boosts Click-Through Rate 35%, Lowers Cost-Per-Click 60%
Parachute, a digitally born bedding, bath and home retailer, is an old hand at posting user-generated content (UGC)…
News September 18
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Swiss Personal Care Brand Boosts #GlobalGarden Campaign Engagement With UGC
Weleda, a manufacturer and online seller of natural cosmetics, personal care products and alternative medicines, leveraged user-generated content…
Features May 3
Customer Reviews Help Brand Gain Quick Traction With Retailers
After establishing its business with natural products specialty stores and a select group of e-Commerce companies, the Seaweed…
Features February 12
UGC Influence On Store Purchases Grows To 45%
As consumers move seamlessly between the online and offline worlds while they shop, online research is increasingly influencing…
News February 12Streamline The Path To Purchase
By Brian Rigney, Zmags In the digital age, top retailers are more aware than ever of the effect…
Executive Viewpoints April 21How Will Retail Brands Share Their Instagram Stories?
Last week, Instagram introduced Instagram Stories, a new feature that allows all users to take photos and videos…
Executive Viewpoints August 10
Gaiam Yoga Doubles Conversions By Showcasing UGC
Social media channels such as Twitter and Instagram have practically turned into forums for consumers to engage with…
Features August 5
Font Company Monotype Buys UGC Startup Olapic For $130 Million
Digital typesetting and typeface design company Monotype has acquired Olapic, a user-generated content (UGC) startup, for approximately $130…
News July 21Why Haven’t Buy Buttons Caught On… And Will They Ever?
By Glenn Taylor, Associate Editor The introduction of the buy button in retail has raised a lot of…
Executive Viewpoints December 15Top Stories
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