Building Connected Commerce in the Age of Loneliness
In May 2023, the U.S. Surgeon General declared the country had entered a loneliness epidemic, which could prove…
Executive Viewpoints February 15
Latest In: ugc
What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals
One thing brands and retailers can count on this holiday season is that shoppers are being more frugal…
Executive Viewpoints November 24
Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections
Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the…
Features May 12
Nurturing Influencers: How Adore Me, Walmart and Express Support Creators
The creator economy is worth approximately $104.2 billion, according to CBInsights, and that growth is poised to continue,…
Features November 8
Omnichannel Retail Index Spotlights 4 Investment Areas
While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of…
Features July 20
Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
If you spend any time at all on social media it’s hard to escape influencers, and there’s a…
Features March 15
Nosto Acquires UGC Marketing Platform Stackla
Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display…
News June 3
What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community
Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content —…
Features March 12
Skincare CEO Reveals 6 Keys To Influencer Marketing Success
Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers…
Features August 6Top Stories
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