Product content publishing platform Webcollage has unveiled Montage — a community of selected partner brands and retailers that will combine brand-approved product content with new content of users’ choice, including:
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User-generated content and digital assets such as images, videos, interactive tours, comparison charts, 360-degree views and other key product attributes;
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Influencer content; and
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Shopper reviews.
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This combination is delivered within existing content packages to product detail pages on a retailer’s site, thus creating a relevant, engaging shopper experience.
Montage will provide brands and retailers with access to an ecosystem of technology companies, creative agencies and content service providers, creating an opportunity for these companies to boost distribution and grow their businesses.
More than 1,000 manufacturers use the Webcollage platform to syndicate rich product content to a network of global retailer partners that includes more than 600 e-Commerce web sites.
