social commerce

Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly…

Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Cloud computing can be a bit of a nebulous concept, but the real-world functionality it’s delivering to businesses of all sizes and…

From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the…

Pinterest’s Mission: Make its Platform the ‘Starting Point for Shopping Journeys’

Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is very different from its…

Walmart to Host First-Ever Shoppable Livestream on Twitter

Last December, Walmart became the first retailer to launch a shoppable livestream on TikTok. Now the retailer plans to make livestreaming history…

Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features

Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms…

How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun and convenient way for…

Zuckerberg Emphasizes Marketplaces and the Metaverse as he Pivots Facebook to a Younger Audience

[Editors’ Note: This story was originally published on Oct. 26. On Oct. 28, Zuckerberg followed up on the announcement covered in this…

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt, which has entered the cultural lexicon and…

Walmart and Meredith Cook Up Wide-Ranging Shoppable Content Partnership

Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more…

Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. In the last two…

BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Klarna is continuing to build out its solution suite with two new acquisitions, moving beyond the buy now, pay later space with…

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