SMS

Brazil’s RaiaDrogasil Taps into Store WiFi to Personalize Promotional Offers

Latin America drugstore chain RaiaDrogasil is leveraging its in-store WiFi network to offer location-based marketing across 2,500 Brazilian locations. The solution, which…

Vibes Integrates with Salesforce Marketing Cloud to Build Stronger SMS Campaigns

Mobile engagement platform Vibes has been integrated with Salesforce Marketing Cloud’s (SFMC) Journey Builder to provide retailers native access to its SMS…

Askneo Turns SMS Messages into Personalized Outreach with Chatbot

Askneo has launched a conversational chatbot for the Neo SMS platform that aims to use texting to turn mass customer outreach into…

DTLR VILLA Leverages ‘Tap-To-Join’ To Accelerate SMS-Driven Revenue 2.5X During Holiday 2019

When urban fashion and footwear retailers DLTR and Villa merged in August 2017 to become DTLR VILLA, the companies sought to build…

SMS Campaigns: More Upside Despite Challenges

In the often confounding and confusing landscape of cannabis marketing, there is one bright spot: text message marketing. Nearly everyone owns a…

Mobile Marketer Optimove Raises $20 Million

Mobile marketing retention company Optimove has raised $20 million from Israel Growth Partners, a private equity investment firm that focuses on later…

How SMS Has Redefined Customization In The Retail Market

The development of new software and devices continues to expand the broad measure of consumer reach. And what was once considered impossible…

TouchCommerce Rolls Out SMS Messaging

TouchCommerce has released TouchSMS, a solution leveraging native text messaging (SMS) capabilities to engage consumers in a personalized, two-way brand interaction with…

Making Technology Human: How Retailers Are Bringing The In-Store Experience Online

With personalized offers, seamless UX design and quick checkout, e-Commerce has become a fast favorite of many U.S. shoppers, with web-based sales…

Edmunds Accelerates Engagement With SMS Marketing

Although mobile-optimized sites and apps can help brands successfully engage with smartphone users, Short Message Service (SMS), or text message marketing can…

Outspoken Integrates With Apple Passbook

Mobile messaging company Outspoken has expanded its marketing platform to support Apple’s Passbook application. With the new feature, Outspoken clients will be…

SMS Marketing Boosts Promotion Redemption For Julep Cosmetic Sales

Cutting-edge retailers are incorporating mobile elements into their loyalty programs to better engage with connected consumers. Tapping into this trend, Julep, an…