TouchCommerce has released TouchSMS, a solution leveraging native text messaging (SMS) capabilities to engage consumers in a personalized, two-way brand interaction with a live retail representative.
With TouchSMS, enterprises have the opportunity to offer customers a way to hold time- and location-sensitive conversations with the brand using two-way text messaging. Additionally, the solution enables brands to add personalized engagement options for consumers who may have a slow or limited Internet connection, for example at airports and convention centers or while traveling abroad.
Retailers using the messaging platform can:
Invite consumers from an offline/offsite medium to a conversation “on-the-go”;
Enable conversations with the consumer to continue within the same channel, keeping the history of the engagement right at the shopper’s fingertips;
Send promotional messages that enable consumers to respond — as well as inquire about a product or refill orders — to potentially bolster conversion rates; and
Leverage customer service to check an order status, schedule or change appointments, find a store location, check balances and due dates and reset passwords.