multichannel

Convenience Increasingly Trumping Cost on Online Shoppers’ Priority List

Offering items at a lower price than competitors was once an almost guaranteed method of increasing online conversion rates, but today’s consumers…

Runtastic Generates 8 Million App Opens With Personalized Content

Mobile apps are an effective way to engage with users and generate brand awareness, but as consumers become more tech-savvy, they become…

Don’t Assume — Millennials May Surprise You!

Retail marketers, take note; this is a pivotal time. B2B or B2C, there is an audience challenge everyone has in common. Although…

Pitney Bowes Debuts Biggest Ad Campaign In 20 Years

Pitney Bowes has launched its first large-scale advertising campaign in more than 20 years. This represents the company’s next big step towards…

More Than 90% Of Consumers Use Smartphones While Shopping In Stores

Consumers are relying more on their mobile devices to communicate, research products and acquire information. As a result, retailers need to prioritize…

GameStop Outbids Hot Topic To Purchase Geeknet For $140 Million

GameStop has acquired Geeknet for approximately $140 million. Geeknet is the parent company of ThinkGeek, an online retailer for computer enthusiasts. As…

Video Viewers Are 1.6x More Likely To Purchase Than Non-Viewers

With a flurry of retail experiences available, customers need every edge they can get to make the right choice before a purchase….

Post-Cyber Weekend Customer Retention Tips

The holiday season is a great time to drive big revenue numbers from your existing customer base, but it’s also an incredibly…

Team Express Implements Microsoft Dynamics AX To Drive Growth

Team Express Distributing LLC is tapping Junction Solutions, a provider of vertical market-specific on-demand software applications and services, to implement Microsoft Dynamics…

Medifast Enhances Business Model With Mobile Weight Loss Tools

Most retailers are committed to integrating mobile and multichannel functionality into their go-to-market strategies. As mobile device usage continues to grow an…

Captivating Shoppers With Mobile Devices And Self-Serve Kiosks

Consumers are using multiple devices throughout their browsing and buying processes, whether they’re sitting on their couch at home or in a…

Wet Seal Selects Demandware Commerce Platform

Wet Seal is implementing the Demandware Commerce platform to amp up e-Commerce and digital marketing strategies. The Demandware Commerce solution provides “a…