Pitney Bowes has launched its first large-scale advertising campaign in more than 20 years. This represents the company’s next big step towards a multi-year business transformation.
The creative platform, titled Craftsmen of Commerce, includes a multi-channel campaign that includes TV spots, online video, digital marketing, branded content, social amplification and a web experience. Each TV spot highlights some benefits Pitney Bowes offers, like solutions for modern challenges, what it takes to meet these obstacles and customer engagement.
The campaign was conducted by Ogilvy & Mather New York.