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Wet Seal Selects Demandware Commerce Platform

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Wet Seal
is implementing the Demandware Commerce platform to amp up e-Commerce and digital marketing strategies.

The Demandware Commerce solution provides “a holistic view of the customer by managing a single customer record across channels and touch points, including purchase history, regardless of the purchase and fulfillment location,” according to the company web site. Featuring responsive web design, the solution also can be implemented across different channels and devices.

“Wet Seal is focused on growing the e-Commerce business and providing a seamless experience for our customers regardless of her access point,” said John D. Goodman, CEO of The Wet Seal, Inc. “We look forward to working with Demandware by utilizing its technology as an essential part in supporting this initiative.”

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Lyons Consulting Group, a Demandware LINK Technology Partner, is providing site implementation services.

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