advertising

5 Ways Location-Based Services Are Transforming The Retail Industry

Not long ago, when we spoke of location-based services and retailers, it was with a note of caution. Getting a somewhat conservative…

ReadyPulse Acquires $5 Million In Series A Funding Round

Digital marketing solution provider ReadyPulse has received $5 million in Series A funding to fuel expansion across verticals and geographies. Venture Capital…

Super Bowl Social Activity Reaches New Heights, But Brands Fail To Capitalize

Over the years, the Super Bowl has evolved from the must-see event for sports fanatics, to a cultural phenomenon of sorts. Now,…

Yahoo Exec Discusses New Omnichannel Advertising Trends

The customer journey is becoming more complex. Although the researching, browsing and consideration phases of the buying process are still present, consumers…

Amazon Media Group Unveils Trusted Creative Partner Program

Amazon Media Group, which focuses on the intersection of e-Commerce and advertising, has launched the Trusted Creative Partner Program. The Program is…

Mobile Matters This Holiday Season: Best Practices for Your Ad Campaign

The holiday shopping season is kicking into high gear, and retailers are looking for ways to get a bigger piece of the…

Overstock Takes A Bet On TV Commerce

Overstock has been an early adopter for a variety of emerging tools and technologies, including being among the first merchants to accept…

Cardlytics Acquires $70 Million In Funding

Cardlytics, a card-linked marketing technology company, has received $70 million in its latest financing round. The series, which was led by Discovery…

The Coffee Bean & Tea Leaf Sees Summer Success With Cross-Channel Campaign

The Coffee Bean & Tea Leaf had a joyous summer due to the success of its “Keep Cool and Summer On” campaign,…

Kohl’s And Target Get A’s In Back-To-School Advertising

Kohl’s and Target received the highest scores on their back-to-school ads, according television and video analytics solution provider Ace Metrix. While Target…

Wovenmedia Video Service Powers Retail Marketing Strategies

Retailers use video marketing and advertising to engage consumers across different media and commerce channels. Crafting an effective strategy involves reaching the…

YCD|LivePlayer Bridges Gap Between Digital Signage And Mobile Devices

Retailers across categories are using digital signage to promote new products and offers, making the in-store experience more compelling and relevant. Digital…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.