Cardlytics, a card-linked marketing technology company, has received $70 million in its latest financing round.
The series, which was led by Discovery Capital, brings Cardlytics’ total venture funding to more than $170 million. The money will be used to help Cardlytics extend its capabilities to help make marketing more relevant and measurable for clients.
Because of its support of Cardlytics, a representative from Discovery Capital will be added to the advertising company’s board of directors. In addition, DigitasLBi North America CEO Tony Weisman will join the board due to his knowledge of the advertising space. A 25-year industry veteran, Weisman leads an agency known for digital media, creative and technology acumen and, in turn, will bring experience to Cardlytics as the company continues to grow.
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“These board additions come at an important time for Cardlytics,” said Scott Grimes, CEO of Cardlytics. “As we expand the power of Card-Linked Marketing beyond our private banking channel, we’re excited to bring on the deep expertise in technology and media that these board members represent.”
