Retailers use video marketing and advertising to engage consumers across different media and commerce channels. Crafting an effective strategy involves reaching the right audience and pairing branded content with recognizable third-party content.
The Wovenmedia Video Service is designed to allow businesses to create and publish video content to targeted audiences via TV, desktops and mobile devices, enabling cross-platform delivery of video content and advertising. The web-based solution serves as a video content management system and a pool of rights-free content from more than 95 premium providers. Through the Wovenmedia web portal, retailers can curate video playlists and channels by combining their branded content with content from Wovenmedia.
Although the solution is designed so the retailer has full user control of the content curation process, Wovenmedia also provides a full suite of professional services. The services include custom content acquisition, creative development and content production, network installation and comprehensive technical support.