Digital marketing solution provider ReadyPulse has received $5 million in Series A funding to fuel expansion across verticals and geographies. Venture Capital Firms, Walden Venture Capital and Rally Ventures all contributed to the round.
Initially, ReadyPulse received $2 million in seed financing from early-stage investors. But this round is expected to help the company increase awareness for advocacy marketing and drive adoption of mobile apps and dynamic ad creative. More than 100 brands currently use the ReadyPulse platform, including Adidas, The North Face, Vineyard Vines and Twitter.
With the Pulse Marketing Suite, organizations can identify high-quality brand ambassadors on social media. Brand marketers can then tap the platform to activate these ambassadors for digital campaigns and publish user-generated social content across channels.
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“We’ve been carefully watching trends in consumer engagement,” said Matt Miller of Walden Venture Capital. “ReadyPulse has proven through an exemplary track record how well they understand the digital consumer journey and the effect of social proof in that journey, converting into brand sales. We felt this was the perfect time to invest in the future of marketing.”
