Online marketplaces such as eBay and others give retailers of all sizes the opportunity to introduce their brand to millions of customers worldwide.
For Cooking.com, an online destination for cookware, kitchen gadgets, recipesand more, these marketplaces have “played a valuable role in expanding our online visibility,” said Martin Smiley, who is Partnerships and Consumer Promotions Manager for the eTailer. “[They] make it possible to reach a new audience of consumers who may not have found our products elsewhere.”
Offering more than 9,000 kitchen products as well as recipes, cookbooks and storage, Cooking.com implemented the ChannelAdvisor platform to have a single integration point to sell on marketplaces such as eBay. As a result, the eTailer has seen a 303% boost in eBay sales between 2013 and 2014. Total sales across all marketplaces increased by 254% within the same period. With ChannelAdvisor, Cooking.com also launched on Sears, Rakuten.com Shopping and Newegg.
The ChannelAdvisor Managed Services team has played a key role in improving the visibility of Cooking.com’s presence across marketplaces. The team provides guidance to help Cooking.com improve its marketplace strategies, and manages day-to-day tactics involved with listing products on different channels.
“When seeking an e-Commerce retail marketplace solution provider, we found that ChannelAdvisor’s capabilities perfectly matched what we were looking for,” said Smiley in an interview with Retail TouchPoints. “ChannelAdvisor’s relationships with multiple channels and level of e-Commerce expertise stood out to us, and partnering with their team made perfect sense.”
Cooking.com initially launched on ChannelAdvisor in October 2012, tapping the solution provider’s launch team to ensure a seamless transition. The launch was completed in time for the holidays, according to Smiley. “It was quite the experience, and we did it seamlessly.”
Smiley added that over the next year, Cooking.com plans to add more SKUs to the platform and “find better ways to get our business front and center to the marketplace audience.”