SEO

From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

[Editor’s note: This is the third article in our series on AI in retail. Be sure to check out our other stories…

As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’

The ecommerce pandemic party is officially over. Following two lockdown-induced boom years, online retailers that were once investor and media darlings –…

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are…

Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

If you’ve noticed a lot of new third-party marketplaces popping up lately, you’re not imagining things. More and more retailers are jumping…

E-Commerce Search Is On The Verge Of A New Era

After Baymard Institute completed a large-scale usability study on e-Commerce search in 2014, the web usability research firm declared it was “tempted…

Winning On Google: How Retailers Can Evolve Their Search Strategies

When it comes to search engine optimization, our work is never done. That’s because Google’s algorithms are constantly changing, as they work…

SEO Platform BrightEdge Generates More Than $65B For Customers

Content marketing is becoming a key aspect of marketing operations, as brands and retailers continue to connect with online audiences in more…

#RSP16 Webinar Series Delivers Strategy And Planning Insights

The #RSP16 Retail Strategy & Planning webinar series offers a concentrated burst of information, insights and best practices for retail decision-makers. Over…

Search Marketing Holiday Guide For Retailers

As retailers start thinking about the holiday season this year, they need to take a different approach to search marketing than they…

Stein Mart’s New Web Site Fuels Online Sales, Omnichannel Growth

National fashion retailer Stein Mart wanted to improve its overall omnichannel retailing strategy across its web site. With growing tablet and mobile…