Madison Reed Names New Marketing and Digital Chiefs

Hair color retailer Madison Reed is strengthening its C-suite with two new appointments. Brad Lande-Shannon has joined the company as Chief Marketing Officer (CMO) and Tyler Wozny has been promoted to the post of Chief Digital Officer.

Madison Reed, which announced $33 million in new funding in April 2022, began as an online-only DTC company but has expansive omnichannel ambitions. The retailer’s products are available on Amazon and at Ulta and Ulta Beauty at Target stores, as well as its own Hair Color Bars. The company plans to end 2022 with 80 Bars, up from its current total of 65 locations.

Lande-Shannon brings two decades of experience guiding brands through successful marketing strategies while also driving culture and leadership initiatives. Previous roles range from founder and entrepreneur to senior leader at companies including Culture Amp, Birchbox and Accenture.

Wozny, who joined Madison Reed in March 2018 as SVP of Digital, has been responsible for new digital experiences designed to strengthen client interactions, including consumer mobile apps and proprietary SaaS software that fuels operations at the Hair Color Bars. In his new role, Wozny is tasked with leading the Digital Product, Product Design and Engineering divisions to reimagine all aspects of the digital client experience. Prior to joining Madison Reed Wozny led mobile product at Sephora.


Along with the C-suite appointments, Madison Reed announced two new members of its Board of Directors: Michael Dubin, Founder and former CEO of Dollar Shave Club, and Stephanie David Michelman, Global Chief Marketing Officer of Benefit Cosmetics.

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