Benefit Cosmetics

Benefit Cosmetics Opens Grocery-Inspired Virtual Holiday Store

Benefit Cosmetics has launched its first virtual 3D shopping experience for the holidays. Called “The Benemart,” the grocery-inspired virtual store allows visitors…

3 Brands Making AR the Star of the Customer Experience

Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars….

How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty brands know this, of…

Madison Reed Names New Marketing and Digital Chiefs

Hair color retailer Madison Reed is strengthening its C-suite with two new appointments. Brad Lande-Shannon has joined the company as Chief Marketing…

Checkout Solution Provider Bolt Raises $355 Million

Bolt raised $355 million in its Series E funding round, bringing the checkout and shopper network solution provider’s funding total to nearly…

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