Advertisement

UPDATE: Trump Approves Plan to Keep TikTok Operating in the U.S. by Limiting ByteDance to 20% Ownership

FellowNeko-stock.Adobe.com

[Update as of Sept. 26, 2025] President Donald Trump has signed an executive order that will allow TikTok and its increasingly popular ecommerce platform TikTok Shop to continue operating in the U.S. A framework agreement based on an interagency process that included the National Security Council, the Office of Science and Technology Policy, the Director of National Intelligence and the Departments of Treasury, Justice and Commerce would limit the platform’s Chinese owner ByteDance from owning more than 20% of the company.

The new U.S. entity would be controlled by an investor consortium including Oracle and investment firms Silver Lake and Andreesen Horowitz, according to the Wall Street Journal.

If the President determines that the final deal constitutes a “qualified divestiture,” the company would be “majority-owned and controlled by United States persons and will no longer be controlled by any foreign adversary,” according to a White House press release. Such a divestiture would put the “operation of the algorithms and code, as well as content-moderation decisions, under the control of the new joint venture” as well as requiring the storage of U.S. user data in a “cloud environment run by an American company.”

The new executive order adds another 120 days’ delay of the ban enforcement, postponing any action until January 2026, unless, of course, a final deal can be reached.

Advertisement

Original story from Sept. 25, 2025 begins-

TikTok’s U.S. operations have been given a fourth reprieve thanks to a Sept. 16 Executive Order from President Donald Trump delaying enforcement of the ban until Dec. 16, 2025. This follows the June 2025 order postponing the ban for a third time; the law was supposed to take effect in January 2025. TikTok U.S. is currently owned and operated by Chinese firm ByteDance.

The stakes are high all around, particularly in the retail arena: TikTok Shop has become a powerhouse commerce vehicle just two years after its launch.

Additionally, reporting by CNBC and the Wall Street Journal has revealed the contours of a deal in the works that would have TikTok controlled by an investor consortium including Oracle and investment firms Silver Lake and Andreesen Horowitz. A new entity would be formed to run the app, with the U.S. investors holding roughly an 80% stake and Chinese shareholders the remainder.

However, the negotiations are “one part of the complex economic and trade negotiations between Washington and Beijing, along with other thorny questions like the fate of chip maker Nvidia’s exports to China,” according to the WSJ article. If this deal actually goes through, existing U.S. TikTok users would be asked to shift to a new app that TikTok has built and is testing, according to people familiar with the matter.

Featured Experience

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: