Target has expanded its beauty assortment with more than 2,000 products and nearly 50 new brands, with prices starting at $1.29 and 90% of the new arrivals priced at less than $20. The retailer is spotlighting the new brands online and with special displays in-store.
“We know consumers love shopping beauty at Target because it’s Tarzhay at its best: the combination of amazing products and prices you can’t find anywhere else,” said Amanda Nusz, SVP of Essentials and Beauty at Target in a statement. “That’s why our team is incredibly excited to add more than 2,000 new items to our assortment — including science-focused skin care, hair care, nail care, cosmetics and fragrance.”
Target’s online Beauty Studio features virtual try-on for face, eye, lip, nail and hair color options along with hair care and skin care quizzes designed to help shoppers find the right products for them. The retailer had expanded its beauty assortment in February 2022 with the addition of nearly 40 new brands, including clean and Black-owned brands. In October 2023 Target added a new product from Gwyneth Paltrow’s Goop brand.
Beauty brands now available at Target include:
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- Bubble Skincare, Clean Skin Club and DAISE for the latest takes on skin and body care;
- Dermatologist-backed and science-focused skin care from brands like Avene, Curology and Prequel;
- Hair care from Being Frenshe, Kristin Ess and NEQI;
- Textured hair care from Alodia and Camille Rose;
- Nail care from Dashing Diva and Olive & June;
- Color cosmetics from Black Opal, ColourPop, E.l.f. and NYX;
- New fragrances from Fine’ry and MIX:BAR; and
- K-beauty brands like new-to-Target Beauty of Joseon, Round Lab, SKIN1004, Torriden, MEDIHEAL and Ma:nyo.
