Target Expands Beauty Assortment with Introduction of Nearly 40 New Brands

Target Beauty black-owned clean

Target has introduced nearly 40 new beauty brands — including clean and Black-owned brands — half of which are exclusive to the retailer.

Among the new brands being added to Target’s beauty aisle, 20 are Black-owned or Black-founded, and nearly all of the new products meet the Target Clean standards for ingredient transparency. The product expansion marks progress in several of the company’s corporate social responsibility (CSR) initiatives, including a commitment to spend $2 billion with Black-owned businesses by 2025, and the Target Forward sustainability strategy of which ingredient transparency is a large part. The new beauty assortment also includes recent graduates from the Target Takeoff accelerator program.   

Target also recently announced the launch of the Building Blocks for Better Products (B3P) program, aimed at helping 30 women- or Black-, Indigenous- and People-of-Color-owned or founded businesses create beauty and personal care products that better support the retailers’ values.   

“Our guests turn to Target for the latest in beauty, and with the addition of nearly 40 new beauty brands, we are raising the bar on our premier beauty experience, with a strong focus on our commitment to Black-owned or founded brands and Target Clean offerings,” said Cassandra Jones, VP and General Manager of Beauty and Cosmetics at Target in a statement.


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