Advertisement

SDL Releases Fredhopper 7.5


SDL
, a data and analytics solution provider, today launched SDL Fredhopper 7.5, a cloud-based solution that helps retailers execute predictive targeting, personalization, search and merchandising online.

The platform was designed to empower marketers to create more tailored and memorable online shopping experiences by leveraging trigger-based business rules, according to a company press release.

With Fredhopper 7.5, marketers can revise e-Commerce merchandising plans based on a variety of data points, such as customer location, season and browsing/buying behaviors. Additionally, e-Commerce search results, catalog navigation and store redirects all can be modified based on customer wants, needs and trends.

Advertisement

SDL Unveils Customer Commitment Framework

SDL also recently introduced the Customer Commitment Framework (CCF), which was developed to help retail organizations leverage Big Data being created and disseminated through social networks.

The CCF works in conjunction with the SM2 social monitoring application from SDL, which helps retailers collect relevant brand conversations across social media channels. In turn, retailers can determine “exactly how, what, when and where on the customer journey buyers commit to a brand, product, and business,” according to a company press release.

CCF garners qualitative and quantitative data related to three core areas of the customer journey:

  • Product Commitment Score, which spotlights purchasing behavior; 
  • Brand Commitment Score to predict and drive advocacy; and  
  • Customer Relevance Score, to pinpoint and predict sharing behaviors.
     

The Customer Commitment Dashboard provides real-time access to CCF benchmarks, and compares results against competitors and industry averages. As a result, businesses can address challenges and potential problems, and optimize business results more efficiently.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: