SDL

Content’s Role In The Customer Experience

Any retail marketer knows that customer experience is critical. With numerous touch points — web site, in-store, Amazon, advertisements, contact centers and…

SDL: 80% Of Retailers To Increase CX Budget In 2015

With a multitude of sales channels available, customers go into the purchasing process with high expectations. Retailers are taking note of this,…

Former Forrester Analyst Joins BrightTag As SVP Of Marketing

Cloud-based marketing and tag management solution provider BrightTag has named Forrester and SDL alum Joe Stanhope as its new Senior Vice President…

SDL Unveils New Business Strategy, Customer Experience Cloud

With a new flagship product, the Customer Experience Cloud (CXC), SDL will offer retailers a cloud-based customer experience platform that incorporates social…

Holiday Shoppers Still Prefer The Store Experience, SDL Survey Finds

Trends such as showrooming and online price comparison have caused retailers to adjust their strategies for connecting and engaging with shoppers across…

Lost And Found: Why Journey Mapping Is Critical To Your Business

Customer journey mapping is not a new idea. In fact, the concept of “journeys” has become so pervasive and so well understood…

Customer Wins Illuminate The Role Of Big Data In Holiday Webinar Session

Recalling fond memories of holiday shopping as a boy from the Sears Wish Book, Rusty Warner, SVP of Marketing for SDL, noted…

New SDL Survey Reveals Global Mobile And Social Consumer Preferences

Consumers’ browsing and buying strategies are extending across digital and physical channels. As a result, shoppers are demanding seamless and consistent brand…

SDL Releases Fredhopper 7.5

SDL, a data and analytics solution provider, today launched SDL Fredhopper 7.5, a cloud-based solution that helps retailers execute predictive targeting, personalization,…

SDL Acquires Bemoko To Extend Customer Experience Management Leadership

SDL, a provider of software and services designed to improve customer experience management, has acquired bemoko, a supplier of mobile web solutions….

Report Finds Holiday Shoppers Prefer The In-Store Experience

Most U.S. consumers prefer to shop for holiday purchases in a physical store, according to a recent survey conducted by SDL, a…

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