customer journey

Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

When the first Batteries Plus opened in 1988 in Green Bay, Wis. it was a groundbreaking retail concept, in many ways heralding…

The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22%…

Mapping Customer Journeys to Design the Right Digital Experiences

Ask any business leader and they’ll readily agree that offering personalized, compelling and consistent digital experience is paramount to distinguishing their brand…

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared…

Innovating Across the Customer Journey to Create More Commerce

Transformative shifts in consumer behavior have forever changed the dynamic between customers and the businesses they patronize. As a result, customers are…

Namogoo Acquires Personali To Expand Range Of E-Commerce Solutions

Namogoo, which offers a platform designed to prevent customer journey hijacking, has acquired Personali, an AI-powered behavioral analytics solution provider. The acquisition…

Understanding the Customer Journey In A Multiscreen World

Remember the days of one screen, one activity? Those days are long gone, and have given way to a more fast-paced, dynamic…

TechStyle Fashion Group Selects Marketing Analytics Solution

TechStyle Fashion Group, parent company to JustFab, FabKids, ShoeDazzle and Fabletics, has made measuring its customer acquisition marketing performance easier. The retailer…

81% Of Retailers Admit Their Social Media Strategies Fall Short

While most retailers have moved quickly to leverage social media to enhance their customers’ journeys, more than four out of five admit…

The Delicate Art Of Delivering A Personalized Experience

According to Gartner, less than 10% of top retailers in the U.S. believe they are highly effective at personalization, and nearly one-third report…

Unified Commerce Platform: Common Goal, Uncommon Reality

While retailers are embracing the concept of unified commerce, with three out of four planning to have a single commerce platform within…

Integrating Touch Points Still A Struggle For Most Marketers

Over the past four years, there has been little to no discernable change in marketers’ overall ability to integrate customer touch points….

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