customer journey

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared…

Innovating Across the Customer Journey to Create More Commerce

Transformative shifts in consumer behavior have forever changed the dynamic between customers and the businesses they patronize. As a result, customers are…

Namogoo Acquires Personali To Expand Range Of E-Commerce Solutions

Namogoo, which offers a platform designed to prevent customer journey hijacking, has acquired Personali, an AI-powered behavioral analytics solution provider. The acquisition…

Understanding the Customer Journey In A Multiscreen World

Remember the days of one screen, one activity? Those days are long gone, and have given way to a more fast-paced, dynamic…

TechStyle Fashion Group Selects Marketing Analytics Solution

TechStyle Fashion Group, parent company to JustFab, FabKids, ShoeDazzle and Fabletics, has made measuring its customer acquisition marketing performance easier. The retailer…

81% Of Retailers Admit Their Social Media Strategies Fall Short

While most retailers have moved quickly to leverage social media to enhance their customers’ journeys, more than four out of five admit…

The Delicate Art Of Delivering A Personalized Experience

According to Gartner, less than 10% of top retailers in the U.S. believe they are highly effective at personalization, and nearly one-third report…

Unified Commerce Platform: Common Goal, Uncommon Reality

While retailers are embracing the concept of unified commerce, with three out of four planning to have a single commerce platform within…

Integrating Touch Points Still A Struggle For Most Marketers

Over the past four years, there has been little to no discernable change in marketers’ overall ability to integrate customer touch points….

PCMS VISION OnDemand App Helps Connect Retail Silos

Although retailers of all sizes and categories recognize the importance of creating a seamless experience across all channels, not all organizations are…