customer journey

Inside Best Buy’s 5-Year Effort to Evolve with Today’s Consumer

One of the core values of Dick Schulze, Founder of Best Buy, was “learning from challenge and change” — a prescient insight…

How Xcel Brands’ CEO is Trying to Solve Social Commerce

There’s no shortage of companies trying to crack the code of social commerce in the U.S. — from the biggest social media…

3 Brands Making AR the Star of the Customer Experience

Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars….

NBCU Exclusive: What One of the World’s Biggest Media Companies Sees Ahead for Retail

As one of the largest media and entertainment companies in the world, NBCUniversal is also one of the biggest vehicles for brands…

What Shifts in Online Search Behavior Really Mean for Brands

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines….

Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into…

Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

When the first Batteries Plus opened in 1988 in Green Bay, Wis. it was a groundbreaking retail concept, in many ways heralding…

The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22%…

Mapping Customer Journeys to Design the Right Digital Experiences

Ask any business leader and they’ll readily agree that offering personalized, compelling and consistent digital experience is paramount to distinguishing their brand…

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared…

Innovating Across the Customer Journey to Create More Commerce

Transformative shifts in consumer behavior have forever changed the dynamic between customers and the businesses they patronize. As a result, customers are…

Namogoo Acquires Personali To Expand Range Of E-Commerce Solutions

Namogoo, which offers a platform designed to prevent customer journey hijacking, has acquired Personali, an AI-powered behavioral analytics solution provider. The acquisition…

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