Latest In: customer journey

81% Of Retailers Admit Their Social Media Strategies Fall Short

While most retailers have moved quickly to leverage social media to enhance their customers’ journeys, more than four…

The Delicate Art Of Delivering A Personalized Experience

According to Gartner, less than 10% of top retailers in the U.S. believe they are highly effective at personalization,…

Unified Commerce Platform: Common Goal, Uncommon Reality

While retailers are embracing the concept of unified commerce, with three out of four planning to have a…

How To Build The Right Attribution Model For Your Brand

By Lothar Krause, Sociomantic Labs Still using last-click attribution? It’s time to say, “So long!” With the large…

Customer Experience Doesn’t Stop At The Storefront

By Steve Dille, SparkPost Step into my time machine, won’t you? I’m setting the dial for November 5,…

Pop-ups are a great way for brands to connect with shoppers in a more intimate way. Whether they’re…

Integrating Touch Points Still A Struggle For Most Marketers

Over the past four years, there has been little to no discernable change in marketers’ overall ability to…

PCMS VISION OnDemand App Helps Connect Retail Silos

Although retailers of all sizes and categories recognize the importance of creating a seamless experience across all channels,…

Navigating Omnichannel The Right Way

Retail IT spending is expected to surpass $190 billion in 2015, driven by trends such as omnichannel integration.…