99 Cents Only Stores is launching a new app to enable connected in-store shopping experiences with multi-language capabilities at all 382 locations in California, Texas, Arizona and Nevada. The app, which was created in partnership with Swiftly, aims to provide customers with enhanced mobile shopping experiences and generate new advertising revenue for the retailer.
The free app, which is available at the App Store and Google Play, provides shoppers with products at their home stores, exclusive discounts and rewards to boost savings. The app also lays the foundation for future shopper benefits including delivery and endless aisle shopping.
99 Cents Only Stores will benefit from closed-loop reporting with measurable SKU-level transactions and ad clicks to provide accurate, actionable insight. It also will drive retail media income by providing a seamless way for CPG brands to reach customers in a personalized and ultra-targeted digital experience to drive incremental sales. CPG brand partners can utilize dynamic ad placements, targeted content, sponsored searches and product recommendations to boost their sales.
“Swiftly’s technology helps us meet the evolving needs of our customers with more personalized offers that increase savings,” said Mary Kellmanson, CMO at 99 Cents Only Stores in a statement. “Swiftly will also create new revenue streams for us through enhanced connections between customers and leading national brands directly in our app.”
Strong loyalty programs are becoming more important as overall brand loyalty fades and retailers fight to hold onto their existing customers. Several other retailers have recently launched new programs enhanced their existing offerings, including:
- Kroger expanded Boost, a two-tier paid loyalty program focused on ecommerce and convenience, to all stores;
- Saks OFF 5TH launched its OFF 5TH Rewards loyalty program, which lets members accrue points from every purchase regardless of channel or payment method; and
- Hudson brought its loyalty program to more than 1,000 North American stores, offering incentives including members-only discounts, a birthday reward, benefits from car rental and hotel booking brand partners.