Saks OFF 5th Launches New Loyalty Program

Off-price luxury retailer Saks OFF 5^TH has launched its OFF 5^TH Rewards loyalty program. Members will accrue points from every purchase in stores, through SaksOff5th.com and via the Saks OFF 5^th mobile app, with 500 points generating a $5 award redeemable in-store or online.

Members will fall into one of three OFF 5^th Rewards program tier groups depending on their annual spend:

• Star (spending $0 to $299): two points for every dollar spent, a birthday reward and access to bonus promotions;
• Icon (spending $300 to $1,499): three points for every dollar spent, a birthday reward, complimentary standard shipping, access to bonus promotions and invitations to members-only sales and events; and
• OFFicial (spending $1,500 or more): four points for every dollar spent, a birthday reward, complimentary expedited shipping, special bonus promotions, access to members-only sales and events and a special gift.

Saks OFF 5^th customers may earn points regardless of payment method through the tender-neutral program, which was designed to afford easier points accumulation and status growth.

“Nearly 90% of Saks OFF 5^th customers shared with us that they would be interested in participating in a tender-neutral program,” said Sara Griffin, SVP of Marketing at Saks OFF 5^th in a statement. “We’re excited to launch OFF 5^th Rewards as a direct result of this customer feedback and continue to enhance our personalized shopping experience.”