Off-price luxury retailer Saks OFF 5TH has launched its OFF 5TH Rewards loyalty program. Members will accrue points from every purchase in stores, through SaksOff5th.com and via the Saks OFF 5th mobile app, with 500 points generating a $5 award redeemable in-store or online.
Members will fall into one of three OFF 5th Rewards program tier groups depending on their annual spend:
- Star (spending $0 to $299): two points for every dollar spent, a birthday reward and access to bonus promotions;
- Icon (spending $300 to $1,499): three points for every dollar spent, a birthday reward, complimentary standard shipping, access to bonus promotions and invitations to members-only sales and events; and
- OFFicial (spending $1,500 or more): four points for every dollar spent, a birthday reward, complimentary expedited shipping, special bonus promotions, access to members-only sales and events and a special gift.
Saks OFF 5th customers may earn points regardless of payment method through the tender-neutral program, which was designed to afford easier points accumulation and status growth.
“Nearly 90% of Saks OFF 5th customers shared with us that they would be interested in participating in a tender-neutral program,” said Sara Griffin, SVP of Marketing at Saks OFF 5th in a statement. “We’re excited to launch OFF 5th Rewards as a direct result of this customer feedback and continue to enhance our personalized shopping experience.”