loyalty program

Victoria’s Secret Looks to Build ‘Lifelong Relationships’ with New Combined Loyalty Program

Victoria’s Secret & Co.(VS&Co)is piloting a new combined loyalty program for Victoria’s Secret and Pink that will allows customers to earn rewards…

Overstock Looks to Drive Loyalty with New Co-Branded Credit Card

Online furniture and home furnishings retailer Overstock has partnered with Citi Retail Services to offer customers digital-first benefits and rewards through a co-branded…

Bath & Body Works Rolls Out Loyalty Program Nationwide

Bath & Body Works has launched its loyalty program nationwide at the retailer’s 1,750+ locations following testing in select markets. The personal…

Saks OFF 5th Launches New Loyalty Program

Off-price luxury retailer Saks OFF 5TH has launched its OFF 5TH Rewards loyalty program. Members will accrue points from every purchase in…

How REN Clean Skincare Reimagined Loyalty by Making Shoppers Part of its Sustainability Journey

Loyalty has grown in importance alongside customer retention, with a strong loyalty program and company values both remaining important parts of building…

1-800-FLOWERS.com Rolls Out Loyalty Program Enhancements, BNPL Just in Time for V-Day

1-800-FLOWERS.com has amped up its cross-brand offerings just in time for its second-biggest holiday — Valentine’s Day — during which the company…

Walgreens Moves Into Financial Services With Credit Card Launch

In partnership with Synchrony and Mastercard, Walgreens is expanding its financial services offerings. By the second half of 2021, Walgreens will launch…

Macy’s Launches Points Sweepstakes, Adds Percent-Back Rewards To Loyalty Program

Macy’s has rolled out the newest phase of its Star Rewards program with two major announcements: the introduction of percent-back purchase rewards…

Foot Locker Combines Legacy Loyalty Programs Under New FLX System

Foot Locker will roll out its FLX loyalty program in North America in order to unify all of its brands under a…

Zappos Unveils Revamped Rewards Program

Zappos.com is launching Zappos VIP, an updated version of its Zappos Rewards loyalty program designed to gives customers access to improved perks using…

Target Circle Loyalty Program Goes National

On Oct. 6, Target will roll out its Target Circle program nationwide, in time to reward and attract shoppers during the critical holiday…

Belly Launches Omnichannel Loyalty Platform

Loyalty technology provider Belly has launched BLUE, a configurable omnichannel loyalty platform for enterprise retailers. The new solution enables retailers to create…