engagement

Retailers Go Digital to Improve Team Engagement

Even as the pace of the economy slows, there remain, on average, two open positions for every job seeker. As recently as…

RICE 2022: How Nike, H&M and Razer are Putting ‘Phygital’ Retail Into Practice

The value of blending digital innovation with environmental design to create next-generation retail experiences is the message Tom Philipson, Founder and CEO of…

MetroClick/faytech Enhances In-Store Engagement with Interactive Smart Coolers

MetroClick/faytech, an engagement solution provider, has launched Interactive Smart Coolers that can help retailers and their brand partners reach out to shoppers…

Anthropologie Leverages In-Store Events To Acquire New Customers And Understand Spend Patterns

Even as “nonessential” retailers operate exclusively online during the COVID-19 pandemic, they still have the chance to rethink in-store experiences for when…

‘Total’ DTC Success Happens Across 3 Stages: Acquisition, Sales And Engagement

Direct-to-consumer (DTC) is becoming quite the hot buzzword as merchants seek to bring more control of supply chain operations in-house. Traditionally, DTC…

Loyalty Program Study: 70% Of Shoppers Prefer Gift Card Rewards From Online Retailers

The average consumer belongs to approximately six different loyalty programs, but only actively participates in about four of them, according to a…

McDonald’s Invests $3.7 Million In Mobile Engagement Software Provider

McDonald’s is increasing its emphasis on digital technology with a $3.7 million investment in Plexure, a mobile engagement software company. The solution…

12 Restaurant Brands Choose Cloud-Based Loyalty Platform

What do restaurants including Smashburger, El Pollo Loco, Pieology and Veggie Grill all have in common? They are part of the dozen…

Dynamic Yield Raises $22 Million To Enhance Personalization Technology

Dynamic Yield, a customer engagement and personalization platform provider, has raised $22 million in Series C funding led by Vertex and ClalTech….

Lowe’s Black Friday Promotion Spotlights Facebook Live Benefits

On Nov. 19, Lowe’s hosted a Facebook Live event to promote 11 of its upcoming Black Friday deals. The livestream, known as…

Using Social Media To Measure Event Engagement

Retailers are increasingly turning to social media as a tool to determine how the public perceives their brand. A recent report from…

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