Programmatic For Luxury: From Bargain To Bespoke
By Anna McCarthy, ChoiceStream Luxury retailers have been hesitant to adopt programmatic advertising – the automated buying of…
Executive Viewpoints June 27
Latest In: engagement
Aptos Celebrates One-Year Anniversary of ‘Engaging Customers Differently’
Retail technology solution provider Aptos is celebrating the one-year anniversary of its spin-off from Epicor Software Corporation. During…
News June 20How To Build The Right Attribution Model For Your Brand
By Lothar Krause, Sociomantic Labs Still using last-click attribution? It’s time to say, “So long!” With the large…
Executive Viewpoints May 2Does Facebook Messenger Signal More Automated Customer Service Ahead?
While social media has become an important retail vehicle for marketing and consumer engagement, Facebook’s new API for…
News April 18
Instagram Tops E-Commerce Engagement Despite Tiny Share Of Traffic
While social media sites only account for 6% of all web traffic diverted to e-Commerce business, Instagram manages…
News February 23Why The Real Opportunity For Retailers Is After the Holidays
By Graeme Grant, Demandware Retailers spend a lot of time and effort catering to their “best” customers –…
Executive Viewpoints December 31
Creating That Magic Moment Through Customer Experience
Do you feel special when a company where you’ve just shopped sends you a personalized email, thanking you…
Executive Viewpoints December 8
Facebook Timeline Sweepstakes: Easy Ways to Increase Followers and Engagement for Your Brand
As a retailer, you’ve probably read or heard enough about social media to have launched a Facebook page.…
Executive Viewpoints December 1
Black Friday Emails, Facebook Posts Most Effective Early In The Week
As retailers designate more of their holiday marketing spend toward the email and social media channels, they must…
News November 13Top Stories
