Latest In: engagement

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Does Maternity And Paternity Leave Reform Have A Place In Retail?

Maternity and paternity leave is a hot-button issue in America, especially after Netflix announced that it would implement unlimited…

Executive Viewpoints August 12
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Facing A Social Selling Revolution

By Alicia Fiorletta, Senior Editor For years, industry players considered “social selling” to comprise of simply adding a…

Executive Viewpoints July 28
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4 Techniques For Boosting Social Ad Performance

Relevance is becoming the key factor for success in social advertising. As consumers are increasingly aware of ads…

Executive Viewpoints July 20
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Can Small Retailers Win Big With Consumers Year Round?

By Steve Rowley, Cox Business   In recent years, the movement toward shopping small has gained momentum as consumers…

Executive Viewpoints June 26
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Amazon Focuses On Subscription Services To Generate Ongoing Sales, Loyalty

Subscription services such as Netflix and Spotify have significantly shifted the way people consume media. Charging a monthly…

Features May 27
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Welcome To The (Social) Jungle

By Alicia Fiorletta, Senior Editor  Ever since I started working at Retail TouchPoints, social has been my “thing.”…

Executive Viewpoints March 3
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Reflektion Helps Retail Clients Boost Conversion Rates 26%

Disney and Uniqlo are among retail clients of personalization provider Reflektion that have experienced, on average, a 70%…

News February 18
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The Two Breeds Of Millennials: Making Fashion Magic For Marketers

By Cathy Saraniti, GfK   Millennial is the magic word for many marketers. Consumers in this coveted target,…

Executive Viewpoints December 22
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The Bottom-Line Cost Of Poor Customer Service

By Alicia Fiorletta, Senior Editor  Ensuring great customer service and experiences is definitely vital during the competitive holiday…

Executive Viewpoints December 4
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