Pier 1 Imports, a furniture and décor retailer, has partnered with predictive personalization platform provider Certona to deliver a tailored omnichannel experience to its customers. The partnership will support the retailer’s development of its ‘1 Pier 1’ corporate initiative, which is designed to create one cohesive experience in its brick-and-mortar and e-Commerce channels.
By leveraging the Certona platform, Pier 1 Imports can deliver curated, personalized product recommendations to its customers via the online store, mobile and email.
“As part of our ‘1 Pier 1’ initiative, we focused on providing a seamless shopping experience across all of our customer channels, including our retail stores, ” said Andrew Laudato, Senior VP and CIO of Pier 1 Imports. “Certona is a key partner in our omnichannel approach for both our brick-and-mortar and online channels. We’re thrilled to see results stemming from the integration and look forward to continuing to build out our ‘1 Pier 1’ initiative with Certona as a valued partner.”
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Pier 1 Imports also uses Certona’s personalization solutions for its in-store tablets, furthering the retailer’s goal of delivering a consistent shopping experience across all customer touchpoints.
