Data-driven advertising company myThings is providing customers with complimentary access to the Visual Insights Suite (VIS) marketing analytics dashboard from TagMan as part of a new business partnership. TagMan is a tag management system and marketing attribution provider.
The TagMan VIS solution is designed to provide marketers and advertisers with a clearer picture of each step in the buyer’s cycle, showing the success of display ads, search, email and social media campaigns. As a result, team members can better understand the roles specific vendors played in driving conversions, and make more efficient marketing investments.
“The collaboration with TagMan will empower our customers by providing them with more campaign insights and the ability to grow revenues by tuning their marketing mix,” said Benny Arbel, CEO of myThings. “Now our customers will gain a better understanding of the contribution to incremental sales made by the different marketing channels along the customer journey, and make informed marketing investment decisions.”