Lowe’s has introduced its first Creator Network, giving creators/influencers the opportunity to share project-driven stories that build affinity both for Lowe’s and their own brands. The home improvement retailer is working with popular creator MrBeast, which has established a MrBeast Storefront on the Lowe’s site, and Lowe’s also will be the exclusive building partner for season two of the popular Amazon Prime reality competition show, Beast Games.
The Lowe’s Creator Network, which already has enrolled more than 17,000 creators during its beta launch, features a multi-tier system designed to support creators at every stage of their journey, offering competitive commissions and customizable storefronts linked directly to Lowes.com. Membership in the network is free, and members also gain access to product samples, training resources and opportunities to grow their business. As creators advance with the network, they can unlock benefits such as project funding, long-term sponsorships and exclusive access to events such as Lowe’s Creator Summit.
“Driving preference and engagement with the Lowe’s brand by tapping into creators with varying levels of followers is a key priority for Lowe’s as we look to gain relevance with younger generations while increasing digital engagement,” said Jen Wilson, Chief Marketing Officer at Lowe’s in a statement. “We couldn’t be more excited to welcome MrBeast to our network along with other recognizable names like DadSocial and Chris Loves Julia. These are exciting names in the world of influencers and now they’ll be DIYing with Lowe’s across their social channels.”
As part of the MrBeast relationship, Lowe’s associates will help build the latest BeastCity, a massive custom-designed complex for housing Beast Games contestants and serving as the show’s anchor set.
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“Creators aren’t just making content,” said Jonathan Stanley, Head of Social and Influencer Marketing at Lowe’s in a statement. “They’re building businesses by taking on real projects and connecting with their communities through meaningful storytelling.”
