Albertsons Media Collective will integrate rewards app Fetch into its retail media network (RMN) offerings, using Fetch Points to incentivize consumers to try products, add more to shopping carts and maintain relationships with their favorite brands. The new service is designed to expand the Albertsons’ RMN service offerings to CPG brands seeking to drive retailer-specific sales of their products.
Fetch has extensive visibility into what consumers buy, fueled by the more than 5 billion receipts its users have submitted to date in exchange for $1 billion worth of Fetch Points. The company forecasted that it would capture more than $180 billion worth of transactions this year alone.
“As retail media networks look for new ways to grow revenue and support their shoppers, they are looking to expand high-performing programs that their top partners already know and trust,” said Robin Wheeler, Chief Revenue Officer at Fetch in a statement. “Fetch will complement existing RMN infrastructure, making it easier to create lifelong consumers through the power of Fetch Points.”
“Through our partnership with Fetch, we are enhancing our loyalty offering by allowing customers to earn additional rewards on their purchases with no changes to their shopping habits,” said Chris Placencia, Senior Client Success Director at Albertsons Media Collective in a statement. “This partnership complements our existing platform, giving shoppers more opportunities to benefit from every transaction both in-store and online.”
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One of the first CPG companies to leverage the integration is Mondelēz International for its Ritz Crackers, Triscuit and Wheat Thins products. The global CPG company will leverage Fetch to drive consumers to Albertsons banners via in-app, purchase-based offers designed to acquire new-to-brand buyers, increase unit movement and drive retailer-specific brand loyalty.
“Today’s consumers expect personalized, relevant interactions from their favorite brands, and innovation is key to meet those expectations,” said Anne Martin, Direct of Shopper Marketing at Mondelēz International in a statement. “This collaboration with Fetch and Albertsons opens a new avenue to engage consumers throughout the shopping journey while fostering long-term loyalty.”
The Albertsons RMN expanded its onsite offerings by partnering with Criteo in January 2024. In June 2024, the RMN debuted Collective TV, bringing together a variety of CTV ad serving and measurement solutions.
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