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Reimagining Shopping Malls Post-COVID

After a long, grim year shrouded by the coronavirus, brick-and-mortar stores in the U.S. have mostly adapted to the mask-wearing, social-distancing normalcy….

How Retail Marketers Can Adapt To Today’s Social Distancing Economy

A new economy has formed overnight. With more than 3 billion people across the globe asked or ordered to follow social distancing,…

How Ashley Stewart Boosts Revenue With Advanced Data Aggregation

Apparel retailer Ashley Stewart, which caters to plus-size black women, has been learning the value of understanding its most loyal customers —…

Study: Mobile App Transactions Jump 64% Globally In 2017

It’s clear mobile has continued to gain enormous traction in 2017, especially after the Thanksgiving weekend, with more than one third of…

Marketers Misattribute 1 In 3 Online Transactions Without Cross-Device Measurement

Traditional analytics tools that look at activities on a device-by-device basis provide an incomplete view of customers’ multi-device journey. In fact, without…

Machine Learning Solution Optimizes Google Shopping Campaigns

Criteo has introduced a new search solution following beta tests with leading retailers including Revolve Clothing, Teleflora and Camping World. The automated,…

In Fashion, Acquiring ‘Shop Hoppers’ Must Be A Top Priority

As fashion retailers aim to acquire new consumers, they should narrow their focus to shoppers that have purchased from at least one…

Criteo To Acquire HookLogic For $250 Million

Advertising technology solutions provider Criteo is acquiring e-Commerce advertising exchange HookLogic for $250 million.The sale is expected to close in Q4 2016….

Retailers With Mature Mobile Apps Drive 90% More Conversions

An intuitive mobile app enables retailers to provide consumers with capabilities like instant loading, offline content, push notifications and personalization as a…