criteo

ASOS Adopts Retail Media Solution to Power Ads Across Multiple Touch Points

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Under…

Criteo Acquires Brandcrush to Create Holistic Retail Media Solution

Commerce media company Criteo has acquired Brandcrush, a platform that enables the buying and selling of retail media activations, including those in offline…

Reimagining Shopping Malls Post-COVID

After a long, grim year shrouded by the coronavirus, brick-and-mortar stores in the U.S. have mostly adapted to the mask-wearing, social-distancing normalcy….

How Retail Marketers Can Adapt To Today’s Social Distancing Economy

A new economy has formed overnight. With more than 3 billion people across the globe asked or ordered to follow social distancing,…

How Ashley Stewart Boosts Revenue With Advanced Data Aggregation

Apparel retailer Ashley Stewart, which caters to plus-size black women, has been learning the value of understanding its most loyal customers —…

Study: Mobile App Transactions Jump 64% Globally In 2017

It’s clear mobile has continued to gain enormous traction in 2017, especially after the Thanksgiving weekend, with more than one third of…

Marketers Misattribute 1 In 3 Online Transactions Without Cross-Device Measurement

Traditional analytics tools that look at activities on a device-by-device basis provide an incomplete view of customers’ multi-device journey. In fact, without…

Machine Learning Solution Optimizes Google Shopping Campaigns

Criteo has introduced a new search solution following beta tests with leading retailers including Revolve Clothing, Teleflora and Camping World. The automated,…

In Fashion, Acquiring ‘Shop Hoppers’ Must Be A Top Priority

As fashion retailers aim to acquire new consumers, they should narrow their focus to shoppers that have purchased from at least one…

Criteo To Acquire HookLogic For $250 Million

Advertising technology solutions provider Criteo is acquiring e-Commerce advertising exchange HookLogic for $250 million.The sale is expected to close in Q4 2016….

Retailers With Mature Mobile Apps Drive 90% More Conversions

An intuitive mobile app enables retailers to provide consumers with capabilities like instant loading, offline content, push notifications and personalization as a…

Mobile Accounts For 30% Of E-Commerce Transactions

U.S. mobile transactions now account for more than 30% of all e-Commerce transactions, according to a report from Criteo. This total is…

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