Department store retailer Belk has debuted the Belk Media Network powered by Criteo, offering brands and agencies access to its audience of high-earning, predominantly women shoppers via ads on its owned-and-operated properties. Belk plans to utilize sponsored products and onsite display, with plans to expand to additional formats in 2025.
Belk, which operates nearly 300 stores across the Southeast U.S., will use the Commerce Yield retailer monetization platform from Criteo; brands and agencies can use the solution provider’s Commerce Max demand-side platform, which offers closed-loop reporting to advertisers.
“Through this partnership and the launch of the Belk Media Network, our brand partners will be able to reach and engage with consumers at the digital point of purchase, increasing visibility and driving sales ahead of a very crowded holiday shopping season,” said Neal Sheridan, VP of Belk Media Network in a statement.
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