Advertisement

Dollar General Beefs Up Retail Media Offering with Criteo Integration

Dollar General has tapped Criteo to beef up its retail media offerings.
Image courtesy Dollar General

Dollar General has teamed up with Criteo to enhance its retail media offerings with onsite sponsored ads as well as plans to add additional ad formats later in the year.

While the majority of Dollar General purchases happen in stores, the company receives a significant amount of web traffic from customers who build their lists online before making their weekly purchases. Now brands can access ad inventory and campaign execution tools for the Dollar General Media Network (DGMN) via Criteo’s self-service demand-side platform Commerce Max, allowing advertisers to reach Dollar General shoppers during this consideration phase.

Dollar General first-party data, in-store sales data and shopper signals will now be available in Commerce Max to help advertisers access hard-to-reach rural shoppers across Dollar General’s owned and operated digital properties. Brands will directly access DGMN’s ad inventory within their private market via Commerce Yield, Criteo’s retailer monetization platform. Additionally, Criteo will provide an in-store sales integration within Commerce Max, which will offer brands and agencies omnichannel insights into whether sales take place in-store or online.

“Since launching Dollar General Media Network in 2018, we have made notable investments to continually evolve and grow,” said Charlene Charles, Head of DGMN Operations in a statement. “Our partnership with Criteo is an extension of our commitment to our customers, particularly those in hard-to-reach rural areas, creating more meaningful connections to better serve the communities in which we operate.”

Advertisement

To learn more about retail media, check out our full guide here.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: