This summer, Albertsons Media Collective will deploy in-store digital display networks in stores located in two regions that are key for the supermarket giant. The large-format premium displays, designed to increase customer engagement at the point of decision, will be placed in high-traffic areas such as store entry and the produce department, and Mondelēz will be the kickoff brand partner.
Albertsons Media has partnered with Stratacache on the display network, which will include advanced measurement capabilities for advertisers, delivering data such as proof of play, direct sales attribution and sales lift. For immersive storewide “takeovers,” advertisers can leverage in-store audio and promotional offers along with the digital displays, and also can coordinate their physical and digital campaigns with CTV, offsite displays and social video campaigns.
“At Albertsons Companies, we’ve identified a significant opportunity to enhance our in-store customers’ shopping experience by delivering relevant and impactful messaging at the point of purchase,” said Jennifer Saenz, Chief Commercial Officer at Albertsons in a statement. “Our partnership with Stratacache enables brand partners to engage directly with our shoppers at this key moment, providing them with compelling offers, meal inspiration and timely information.”
“Stratacache’s technology foundation for closed-loop measurement was a significant factor in our decision to partner with them,” said Liz Roche, VP of Media and Measurement at Albertsons Media Collective in a statement. “Being able to reach customers through compelling brand messaging at the point of purchase and then understand performance helps us fully realize the potential of the in-store channel. We’re especially excited to enhance our measurement offerings as the fleet of digital screens is rolled out.”
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Albertsons Media Collective incorporated the Fetch rewards app in October 2024 and expanded its CollectiveTV offering across NBCUniversal’s channels and publishing partners in November 2024.
