Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal‘s suite of channels and publisher partners.
Launched in June 2024, Albertsons Media’s Collective TV offering aims to unlock the combined value of retail media and TV by combining connected TV’s (CTV) ad serving and measurement solutions with Albertsons shopper data and insights.
“Capitalizing on the growing demand for CTV and video advertising, we are committed to prioritizing partnerships that unlock more streamlined and effective ways to reach Albertsons shoppers through high impact media channels,” said Evan Hovorka, VP of Product and Innovation for Alberstons Media Collective at the CTV Ad Days Summit.
NBCU and Albertsons’ Collective TV will pair premium inventory with dynamic creative to connect with Albertsons Companies’ audiences across NBCU’s full suite of channels and publisher partners as part of a managed service.
Advertisement
To learn more about retail media, check out our full guide here.
