Adidas is hoping to tap into Peloton’s fierce fan base by launching an international partnership that kicks off with an exclusive clothing line. Made in collaboration with Peloton instructors Ally Love, Robin Arzón and Cody Rigsby, the adidas x Peloton SS21 collection is a line of performance wear and lifestyle pieces that blend performance and vibrancy, with nods to a ’90s attitude via bold neon hues and inspirational text graphics. And equally important to both brands, the collection includes a range of sizing from XS-2X and designs spanning men’s, women’s and unisex styles.
Peloton has partnered with other brands previously, but this collection marks its first-ever instructor-designed global-level collaboration. The 11-piece collection will include tanks, tights, shorts, hoodies, tees, crewnecks, sports bras and joggers, priced from $30 to $85. It will be available starting March 25 on Adidas.com/peloton (preview it now here), in select Adidas retailers, Apparel.onepeloton.com and in select Peloton showrooms.
The launch also will include a series of on-demand classes, available on the Peloton Bike, Bike+ and the Peloton App starting March 18, as well as a live class celebrating the collection drop on March 25.
To uniquely engage with the global fitness community, Adidas will host exclusive Creators Club content on March 18 featuring a Creators Club members raffle. Members who sign up will be entered to win select apparel from the collection and a 1:1 virtual styling session with Ally Love or Cody Rigsby, with winners selected on March 25.
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