Peloton

Peloton Launches Resale Platform with Three-City Test

Peloton has introduced Peloton Repowered, a resale marketplace for its used equipment and gear, according to CNBC and other media outlets. The…

Target Details Plans to Drive Over $15 Billion in Sales Growth by 2030

Target has ambitious plans to drive an additional $15 billion in sales growth by 2030. Key priorities include enhancements to its brick-and-mortar…

Costco Partners with Peloton for Seasonal Bike+ Offering

Costco will be the official retail partner for Peloton’s first seasonal offer. Beginning Nov. 1, Costco will sell an exclusive Peloton Bike+…

How Subscription Strategies can Supercharge Loyalty Programs

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve…

TikTok Taps Peloton for New Fitness Content Hub

TikTok and Peloton are teaming up to launch a new fitness hub on the social media platform — #TikTokFitness — marking the…

Peloton Taps Former Intuit and Square Exec as New Marketing Chief

Peloton has named Lauren Weinberg as its new Chief Marketing Officer (CMO), replacing Leslie Berland. Weinberg will report directly to CEO Barry…

Mirror Mirror Off the Wall: Tonal Offers Trade-In Deal for Former Lululemon Mirror Users

Editor’s note: This article was updated to reflect new information about Lululemon’s support for Mirror technology. At-home gym brand Tonal is launching…

Lululemon Partners with Peloton on Fitness Content, Pulls the Plug on Mirror

Lululemon and Peloton have entered a “multi-dimensional” agreement through which Peloton will be the exclusive digital fitness content provider for Lululemon, which…

Peloton Plans ‘Relaunch’ to Expand Awareness, but Faces Another Recall

Peloton is planning to relaunch its brand as the struggling fitness company works to shed its old image, but the process will…

Peloton Expands Relationship with Amazon to 2 New Countries

Just three months after it first began selling on Amazon in the U.S., Peloton is expanding its collaboration to sell some of…

Amazon’s Fall Prime Day Sets the Tone for the Holidays — Discounts and Early Shopping

Amazon sold more than 100 million items during its first-ever fall Prime sales event — nothing to sneeze at to be sure,…

WSJ: Peloton to Cut 500 Jobs as CEO Attempts a Rescue

Peloton will eliminate 500 jobs in its latest round of layoffs, which began in February 2022 with cuts of 2,800 positions. While…

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