Latest In: Peloton

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Lululemon and Peloton have entered a “multi-dimensional” agreement that will help drive audience awareness and growth.

Lululemon Partners with Peloton on Fitness Content, Pulls the Plug on Mirror

Lululemon and Peloton have entered a “multi-dimensional” agreement through which Peloton will be the exclusive digital fitness content…

News September 28
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Peloton Plans ‘Relaunch’ to Expand Awareness, but Faces Another Recall

Peloton is planning to relaunch its brand as the struggling fitness company works to shed its old image,…

News May 16
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Peloton is expanding its partnership with Amazon to include the UK and Germany.

Peloton Expands Relationship with Amazon to 2 New Countries

Just three months after it first began selling on Amazon in the U.S., Peloton is expanding its collaboration…

News November 16
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Amazon Fall Prime Day prompts early kickoff to holiday shopping.

Amazon’s Fall Prime Day Sets the Tone for the Holidays — Discounts and Early Shopping

Amazon sold more than 100 million items during its first-ever fall Prime sales event — nothing to sneeze…

News October 14
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WSJ: Peloton to Cut 500 Jobs as CEO Attempts a Rescue

WSJ: Peloton to Cut 500 Jobs as CEO Attempts a Rescue

Peloton will eliminate 500 jobs in its latest round of layoffs, which began in February 2022 with cuts…

News October 6
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Peloton Bikes into DICK’S Sporting Goods

Peloton Bikes into DICK’S Sporting Goods

Peloton bikes will soon be available for purchase at more than 100 DICK’S Sporting Goods stores and online…

News September 29
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Peloton Shifts to Third-Party Manufacturing in Effort to Simplify Supply Chain

Peloton Head of Marketing Departs as Executive Shakeups Continue

Peloton’s SVP of Marketing, Communications and Membership Dara Treseder has become the latest executive to depart the retailer…

News September 27
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Peloton Co-founders Depart as Retailer Expands its Rental Program Nationwide

Peloton Co-founder and Executive Chair John Foley and Co-founder and Chief Legal Officer Hisao Kushi have resigned, effective…

News September 13
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Peloton Launches Key Products in U.S. Amazon Stores

Peloton had made its Peloton Bike, Guide and select accessories and apparel available for purchase in U.S. Amazon…

News August 24
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