Retailers want to learn about the latest technology innovations and find out which retailers are implementing strategies around those innovations. When Retail TouchPoints (RTP) published the Top 20 Articles Of 2011 in December, articles receiving the most views were case studies featuring success stories from leading retailers. This remains true as RTP takes a look at the top stories for 2012, through mid-July.
Case studies covering Benjamin Moore and David’s Bridal reached the top 10 in 2012, along with a few topics that around technology innovations including gamification, mobile technology and social commerce. Additionally, articles that forecast retail trends in social, location-based and mobile marketing, also known as SoLoMo, were popular.
To date in 2012, the top 10 list includes:
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1) Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty
2) Gartner Research Makes 2012 Predictions For Mobile, Social and Multichannel Strategies
3) Social Commerce: The New Era Of E–Commerce –Part I
4) 10 Retailers Receive Customer Engagement Awards
5) Current Mobile Marketing Trends [Infographic]
6) Forrester Research Highlights Impact Of Location–Based Marketing
7) 5 Ways to Use Tablets For In–store Commerce
8) Analyzing The Mobile Consumer: Shifting Behaviors And Preferences Create Opportunities For Innovative Retailers
9) Benjamin Moore Optimizes Customer Engagement With Mobile Publishing
10) David’s Bridal Releases Mobile Optimized Site To Reach Tech–Savvy Brides–To–Be
