gamification

Make Customer Data Work for You – the Right Way

Every retailer knows the power of a great customer experience. From getting a gift card offer when you’re running low on something…

7 Best Practices in Customer Loyalty for Retail Marketers

Today’s retail customers expect more than just great products — they expect great experiences. They want brands to know who they are,…

From Spectators to Players: How to Rethink Marketing During Live Sports

I grew up outside Detroit in the ’80s and ’90s, and like every school-age kid, I was convinced I was going to…

5 Simple Steps to Create a High-Impact Brand Sweepstakes

Looking to increase brand engagement, boost awareness and grow customer loyalty? It might be time to run a brand sweepstakes! By offering…

Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores

Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done online. The pandemic helped,…

Technology Created Grocery Hopping, and Technology can Solve it

For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 stores to cross every item off…

Benefit Cosmetics Opens Grocery-Inspired Virtual Holiday Store

Benefit Cosmetics has launched its first virtual 3D shopping experience for the holidays. Called “The Benemart,” the grocery-inspired virtual store allows visitors…

Three Tactics for Optimizing CTV Success

As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad tiers, players like Walmart…

Captivating Customers: How Gamification Transforms the Retail Experience

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out…

Level Up Your Retail Loyalty Strategy with Smart Gamification

As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023…

Top 2024 Trends & Predictions Check-In

In December 2023, Retail TouchPoints unveiled its latest Industry Trends & Predictions Report, a multi-media experience featuring insights from 15 of the…

Why Retail Brands Need to Collect Their Own Data

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics…

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