Customer loyalty

How to Navigate the Post-Purchase Communication ‘Minefield’

There’s no denying that consumers today expect more from the retail experience, and increasingly, that includes their experience with a brand even…

New Research Reveals the Keys to an Impactful Membership Model

The early 2010s brought consumers an onslaught of subscription services. Birchbox gave more consumers access to luxury beauty products at a fraction…

How One Beauty Brand is Making Community-Powered Commerce a Reality

Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be…

Consumers Use Commerce to Show They’re Global Citizens; Here’s How Brands are Responding

“Global citizenship” refers to the social, political and economic actions of “globally minded individuals and communities,” according to the United Nations. While…

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans

“Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams,…

Is it Too Late for JCPenney to ‘Make it Count’? Inside the Retailer’s $1B Turnaround Plan

JCPenney is self-funding its latest turnaround plan, which includes a reinvestment in its core customer and a more focused value proposition. CEO…

How Are Retailers Driving Shopper Retention and Loyalty?

Nearly two-thirds of consumers (65%) say they “love” fewer than three brands, according to a U.S.-based survey conducted by Dynata. Moreover, nine…

3 Ways Brands are Reimagining Loyalty Programs

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be…

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation…

Homedics CMO Reveals 6 Major Truths About Modern Marketing

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle, PacSun, Ralph Lauren…

Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Johnny Earle always enjoyed the process of creating — even more so than the outcome. It’s the reason why he started 16…

5 Ways Retailers Can Tackle Wavering Customer Loyalty

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that…

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